What is Yoti?
Yoti is a leading digital identity verification (IDV) solution now integrated directly into Smartr365. It enables brokers to securely verify client identities while offering clients a fast, simple, and completely free experience.
Clients complete IDV in just minutes from any device, at no cost.
Brokers invite their client from the Core Platform, either as part of Fact Find or through the "Verify Identity" tab. The cost is a flat £2 per invite, with full control and transparency of invites used inside the tab.
Upon the client completing Yoti, we automatically place a PDF copy of the ID that has been verified into the client’s document store, which can then be shared with lenders as part of the mortgage application.
Yoti is also a recognised ID format in the UK, accepted at:
18,000+ convenience stores (lottery tickets, cigarettes, energy drinks)
11,500+ Post Office branches (parcel collection, lottery tickets)
12,500+ Payzone stores (Newsagents) (lottery tickets, cigarettes, energy drinks)
They've had over 14 Million downloads globally
With 6 Million users in the UK on their reusable ID network (Digital ID Connect)
Benefits
For Clients
Completely free — zero cost for identity verification
Simple access — secure invites sent by email via Smartr365
Any device — works on smartphone, tablet, or computer
For Brokers
Affordable — flat £2 per invite (bundled into annual credits)
Integrated — send, track, and manage invites directly in Smartr365
Document-ready — completed verification saved as a PDF, ready to be shared with lenders
Transparent — clear view of credits used, credits remaining, and spend
Pricing
Flat £2 per invite
Free for clients — no charge to the end user
One invite = one credit
Credits are purchased in bundles of 60 per year (equivalent to 5 per broker per month) £120 + VAT per year.
FAQ's
Compliance
Is Yoti trusted and secure?
Yes. Yoti is FCA-compliant, ICO-registered, and trusted by banks, government bodies, and global organisations (namely Lloyds, Instagram, Microsoft, Epic Games and Post Office.
Does Yoti include PEPs and sanctions checks?
Yes, these are included as standard in every verification.
Can Yoti verification be used as AML/KYC evidence?
Yes. The verification satisfies standard AML/KYC requirements.
Is the verification output lender ready?
Yes. we automatically save a PDF copy of the completed verification in the client’s document store. This can be attached directly to mortgage applications.
Client Experience
Do clients need to download an app?
No they don't need to download an app. Clients can complete verification directly via the secure email invite. There is a Mobile App and they prompted to download it should they wish to but IDV through Yoti can be completed through the browser.
What if a client already has a Yoti ID?
If a client already has a Yoti ID than it can be reused. They will know this if they have the Yoti App. However, when prompted after invite, they must log in to the Yoti smartphone app and submit their ID from there.
How long does the process take?
Most Yoti users typically complete Yoti IDV in under 3 minutes.
What if a client struggles with technology?
The process is straightforward, with clear instructions. Brokers can resend invites or guide clients if needed.
Broker Controls & Costs
How much does it cost?
Each invite costs £2, managed via credit bundles of 60 per year (5 per broker per month).
What if a broker sends multiple invites to the same client?
We alert the broker if an invite has already been sent, preventing duplicate spend.
Can the broker pass the cost on to clients?
Yes. Although the default setup is free for clients, brokers may choose to include the cost in their service fees. That's up to them.
CS Onboarding Process
When a broker shows interest in using Yoti, CS should follow the same process as with Experian Credit Report or Experian Open Banking:
Client expresses interest
Confirm how many bundles of 60 credits per year they would like.
Remind them: each bundle = 5 invites per broker per month (60 per year).
Form submission
CS raises a Monday.com form with the details.
Contract & SLA handling
Terri receives the form.
Terri manages the client contract, SLA agreements, and commercial details.
Subscription setup
Once contract is confirmed, CS creates the subscription in Subscription Manager.
The broker’s account is provisioned with their chosen credit bundle.
Client enablement
Share training guides, FAQs, and quick-start instructions.
Ensure the broker understands how to monitor credits, send invites, and access completed PDFs in Smartr365.